There when you can't be. Just as knowledgeable.
Just as aware.
One living profile of everything that keeps her safe. On scannable tags for the emergency you pray never comes — and shared in a tap with the babysitter, the sleepover mom, the pediatrician's intake desk, for all the ordinary days in between. And the moment someone scans it, you know she's been found.
FREE FOR 14 DAYS · NO APP FOR RESPONDERS · UNLIMITED TAGS, PRINTED TODAY
Eli, 9
Grade 4 · West Rockridge Elementary
LIFE-THREATENING ALLERGY
Severe peanut allergy
EpiPen in front backpack pocket. Use immediately, then call 911, then call Mom.
— THE PROBLEM
You've rehearsed it in your head a hundred times.
The field trip. The new babysitter. The substitute teacher who doesn't know about the peanut allergy. Every parent of a kid with a medical condition runs the same quiet math: what if I'm not there, and the person who is doesn't know?
Everything they'd need to know already exists — in the pediatrician's chart, the school nurse's file, your head. It's just never where the emergency is. Wren fixes exactly that.
— HOW IT WORKS
Three beats. That's the whole trick.
01 · Scan
Any phone. No app.
A teacher, a coach, a paramedic — anyone points their camera at the tag. The same gesture they use for restaurant menus. Nothing to download, nothing to sign into.
02 · Know
The right things, first.
Life-threatening allergies at the top, in plain words. Where the EpiPen is. And if they need it: step-by-step guidance until help arrives — what to tell 911, what to do, what never to do — written ahead of time and approved by you.
03 · Found
You know, instantly.
Every scan sends you a notification with time and place. The worst moment of your week ends with the sentence you needed: someone is with him.
— PLACEMENTS
One profile. Tags on everything.
Kids shed their stuff all day — the backpack's in a cubby at recess, on a bus hook during the field trip, in a pile at the party. So Wren isn't one tag. It's unlimited tags from one profile: print them, laminate them, stick them on everything your kid actually has with them.
And because every tag points to the living profile — not the other way around — you update once, and every tag everywhere is current, forever. No engraving. No "the bracelet still says the old dose."
— EVERY DAY
Built for emergencies. Used on Tuesdays.
The tag is for the moment you pray never comes. The profile is for every ordinary week around it — because "here's everything you need to know about Eli" is a sentence you say constantly.
THE SLEEPOVER
Shared Friday. Removed Monday.
Invite the host mom as a viewer for the weekend — allergies, meds, your number. When the duffel bag comes home, one tap and she's out.
THE NEW BABYSITTER
Briefed before you're out the door.
No more fridge notes written in a hurry. She has the real thing — current, complete, with the EpiPen's location — before your ride arrives.
THE APPOINTMENT
Every dose, from your phone.
The intake clipboard asks for every med, dose, and date. You have them — exact and current — instead of reconstructing from memory in a waiting room.
Camp forms, travel, the tutor, both houses in a co-parenting week — one living profile, told once, current everywhere. The emergency is why you set it up. The everyday is why you keep it.
— THE CIRCLE
It takes a village. Wren organizes yours.
Invite Grandma, the school nurse, the soccer coach, your co-parent — each sees exactly what you choose, and nothing more. Editors can help keep things current; viewers can only view — and viewers can be permanent (the nurse) or just for the weekend (the sleepover).
When something changes — new dose, new doctor, new allergy — everyone's copy updates the same second. No more "I'll forward you the sheet from last spring."
— WHY NOT JUST…
"Doesn't something like this already exist?"
A MEDICAL BRACELET?
Five engraved words.
No dosage, no instructions, no phone number, frozen the day it was engraved — and good luck getting a seven-year-old to wear one.
APPLE MEDICAL ID?
Kids don't carry phones.
It's brilliant — for the person holding the phone. The one audience that needs emergency ID most is the one audience it can't reach.
THE SCHOOL'S FILE?
It's in a cabinet.
Your action plan is real — and it's in a folder in an office, during a recess emergency on the far side of the playground.
— PRIVACY, PROVABLE
Your kid's information. Your rules. Provable.
You choose who.
Nothing is shared until you say so. You draw the circle; we enforce its edge.
They see only what you chose.
Each person gets exactly their slice — this kid, this role, nothing else.
You see every view.
Every scan and every caregiver view shows up in your history. Sharing you can audit, not just trust.
One tap removes anyone.
Instantly, everywhere. A promise you can't take back was never a promise.
And one more, printed on the tag itself: no name on the outside. The tag announces what it is — never who it's for. A stranger sees your kid's information only after they scan, and you know the moment they do.
— ONE PLAN, NO DECODING
$99 a year. Everything.
Every kid. Every caregiver. Every tag, printed as many times as backpacks get left on buses. Fourteen days free — long enough to cover a field trip, brief a babysitter, and breeze through one intake form from your phone.
Cancel anytime, though we should warn you: nobody churns the thing that texts them "he's been found."
— FAQ
The six real objections.
- Does the person scanning need an app or account?
- No. The tag opens a plain, fast web page in their camera app — the whole point is that it works for a stranger with zero preparation.
- Is my kid's name visible on the tag?
- No. The outside of the tag says only that it's medical information and to scan in an emergency. Names, conditions, and contacts appear only after a scan — and you're notified the moment one happens.
- What if some random person scans it?
- They see only what you chose to show, you get a notification with time and place, and you can rotate the tag's link anytime — the old QR simply stops working.
- Is this HIPAA compliant?
- HIPAA governs providers and insurers. Wren is your family's own information, shared on your terms — a stronger standard, honestly: nothing moves without you. We protect it with encryption in transit and at rest, and we will never sell it. Ever.
- What happens if we lose the tag?
- Print another in thirty seconds, or rotate the link first if you'd rather the lost one go dark. Tags are free and unlimited — the subscription is for the living profile behind them.
- My kid's school has rules about this stuff.
- Good — so do we. We have a one-page kit for school nurses — wallet cards for the file and the field-trip binder, plus a page explaining exactly what Wren shows, what it doesn't, and how verification works.
— TONIGHT
Five minutes tonight.
Covered tomorrow morning.
Create the profile, invite your people, print the tag, laminate it at the kitchen table. That's the whole setup — and the last time you'll wonder whether the substitute knows.